Vinamilk

Introduction

An AI-generated ad for HAYĐẤY, Vinamilk's slow-fermented kombucha for Gen Z. A captain on a Mars-orbit habitat live-streams a crisis and finds the answer in her gut, not in the data. The first hero of a campaign built around one line: Feel Good From Inside.

Year

2026

Industry

Food & Beverage (Dairy)

Scope of work

AI Production

Timeline

2 weeks

Introduction

Year

2026

Industry

Food & Beverage (Dairy)

Scope of work

AI Production

Timeline

2 weeks

Challenges

Everything from scratch, in days.

There was no reference video and no footage to start from. Faces, costumes, the habitat, the storyboard and every shot were built by our team from the brand book alone, with the first cut due in four days. The can, the logo and the brand colours had to stay exact in every frame.

Start a similar project

Final thoughts

A system, not a single ad.

The film sets three signature devices: the sound of the can opening, a held close-up on the hero's eyes and a live-stream layer. Every future hero in the campaign uses them, so each film reads as HAYĐẤY before the can even appears.

prismy®

Next projects.

All projects

(2016-25©)

Friflex

2023

Friflex

2023

Bayer

2026

Bayer

2026

Let’s talk.

Tell us about your project,
whether it's a campaign, regular content or a pitch you need to win.

Quick response.

Every brief gets a reply within 24 hours, along with the right questions to shape the project.

Clear next steps.

A first concept within 48 hours, followed by a clear plan, timeline and price.

Executive Producer

at prismy®

Julian Berzin

Ask directly

Let’s talk.

Tell us about your project,
whether it's a campaign, regular content or a pitch you need to win.

Quick response.

Every brief gets a reply within 24 hours, along with the right questions to shape the project.

Clear next steps.

A first concept within 48 hours, followed by a clear plan, timeline and price.

Executive Producer

at prismy®

Julian Berzin

Ask directly

Let’s talk.

Tell us about your project,
whether it's a campaign, regular content or a pitch you need to win.

Quick response.

Every brief gets a reply within 24 hours, along with the right questions to shape the project.

Clear next steps.

A first concept within 48 hours, followed by a clear plan, timeline and price.

Executive Producer

at prismy®

Julian Berzin

Ask directly