Make the risk feel real.
TransitNet solves a problem most people only notice after losing money. Instead of explaining the risk, the video had to show it: exaggerated, almost life-or-death consequences, told through an unusual story with a sense of humour, so viewers feel it could happen to them.
Humour sells a serious product.
Wrapping a security product in a comic, larger-than-life story made it memorable instead of scary. The viewer laughs at the hero's bad luck, then remembers who fixed it.
Next projects.
(2016-25©)
