Russian Pyrotechnics

Introduction

A VFX-driven New Year ad campaign for Russian Pyrotechnics, a fireworks market leader. Not a single commercial but the whole campaign: strategy, the hero video, a full set of video and static ads built from it, and placement across social media.

Year

2018

Industry

Consumer Goods (Fireworks)

Scope of work

Video Production

CG & Animation

Timeline

3 weeks

Introduction

Year

2018

Industry

Consumer Goods (Fireworks)

Scope of work

Video Production

CG & Animation

Timeline

3 weeks

Challenges

Universal story, limited budget.

The campaign had to speak to viewers from 12 to 65, across placements from social feeds to large screens, so it needed one story that was cute, clear and memorable for all of them. With a short timeline and a limited budget, we shot everything in a green-screen studio and built the backgrounds, snow and effects in post-production.

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Final thoughts

Shot in a day, used for three seasons.

Everything was filmed in a single 22-hour shift: 11 crew, five actors, one dog and 200 litres of fake snow. The campaign reached 854K views on YouTube and 5.9M on VK, and the client brought the ad back for two more New Year seasons.

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Let’s talk.

Tell us about your project,
whether it's a campaign, regular content or a pitch you need to win.

Quick response.

Every brief gets a reply within 24 hours, along with the right questions to shape the project.

Clear next steps.

A first concept within 48 hours, followed by a clear plan, timeline and price.

Executive Producer

at prismy®

Julian Berzin

Ask directly

Let’s talk.

Tell us about your project,
whether it's a campaign, regular content or a pitch you need to win.

Quick response.

Every brief gets a reply within 24 hours, along with the right questions to shape the project.

Clear next steps.

A first concept within 48 hours, followed by a clear plan, timeline and price.

Executive Producer

at prismy®

Julian Berzin

Ask directly

Let’s talk.

Tell us about your project,
whether it's a campaign, regular content or a pitch you need to win.

Quick response.

Every brief gets a reply within 24 hours, along with the right questions to shape the project.

Clear next steps.

A first concept within 48 hours, followed by a clear plan, timeline and price.

Executive Producer

at prismy®

Julian Berzin

Ask directly