One minute to explain it all.
In about a minute, the ad had to explain what MyLead does and still be fun to watch. That meant a bright, unusual story with relatable heroes, a bit of humour and dynamic animation people remember.
The right story makes it simple.
A post-apocalyptic world where traffic tools become survival gear turned a technical service into a story. It shows that even a complex digital product becomes easy and fun to follow once you find the right story.
Next projects.
(2016-25©)
